The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make payments in the depths of the Great Depression, but the miniature prototypes he had made of items like ironing planks and ladders had great potential when children’s toys. He named the organization why not try here Lego after two Danish text, leg and godt, which means “play very well. ”
In 1958, he made the iconic profano brick with pipes inside that makes it interlock with other lego parts. This innovative innovation revolutionized the company and allowed this to grow at an surprising pace.
By the 1960s, Profano had extended its worldwide reach and began delivering toys within license in North America with an arrangement with luggage maker Samsonite. The corporation also launched selling sets with all the portions needed to build a particular model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Area (later renamed Seglar City), and FabuLand.
In the early 1970s, Lego needed a dramatic step forward with its introduction of Lego stats that experienced movable arms and legs. The company likewise began using more plastic-type material and bringing out larger blocks for younger kids, a series called Duplo. In the eighties, Lego’s product sales grew at an extraordinary rate of ten percent every year, inspite of overall gadget industry revenue growth slowing.
Today, Profano is a significant global company with revenues of more than $5. main billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still seems less just like a ruthlessly business giant plus more like an previous family good friend.